The Gift They'll Never Forget
In a world that lives on screens, we believe in the beauty of slowing down and giving your your stories a place to live. That’s why we design photo albums & guided journals for travel, bucket lists, pregnancy and mindfulness - inspiring you to live life to the fullest and capture all the magic along the way!
SHOP BY STORY
A Book for Every Chapter
From road trips and bucket lists to baby bumps and everyday moments, our journals and photo albums are thoughtfully designed to capture the most meaningful memories, milestones and moments from every chapter of life.
For baby showers, birthdays, pregnancy announcements, new mothers, travellers and the ones you love most - our journals and photo albums are made to be filled slowly, returned to often, and kept for decades.
The most valuable thing you'll ever own isn't something you can buy. It's the life you actually lived - and the stories you get to look back on.
- Hanna Axel , Founder
A little brand from Byron Bay...
...with a love affair for all the
stories we make.
stories we make.
You know that warm feeling when you flip through old photos or read words written years ago? That road trip that made you feel free... The bucket list items you've ticked off... The words your toddler said that had you laughing for days... All those little details you swore you'd never forget - but somehow did...
We started Axel & Ash to help you write down your dream story, inspire you to live it, and capture it all! Our pregnancy journals, baby photo albums, family photo albums and guided journals are designed to become the most meaningful gifts you can give. Because when you're old and grey, the stories of your life - the adventures, the milestones, the quiet everyday magic - will be the most meaningful keepsakes of them all!
We started Axel & Ash to help you write down your dream story, inspire you to live it, and capture it all! Our pregnancy journals, baby photo albums, family photo albums and guided journals are designed to become the most meaningful gifts you can give. Because when you're old and grey, the stories of your life - the adventures, the milestones, the quiet everyday magic - will be the most meaningful keepsakes of them all!