The most Instagram-worthy places you’ll find in London | A Guide

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So you've booked a trip to London soon and you want to make all your friends back at home jealous? Well you're in luck, because in this guide, our creative super talent and graphic designer, Jillian, recently escaped Sydney's winter for all of London's hidden gems and she'll be taking you to explore all the best photo spots around London; ones that aren't your typical, cookie-cutter tourist spots. We promise you'll want to add them all to your bucket list, and will make your friends want to add these places to theirs too. 

1. Peggy Porschen

Calling all millennial-pink lovers! If you love pink as much as we do, Jillian suggests to pop by this dainty bakery and try a classic Victoria sponge cake; a British fave. Not only do they sell fancy cakes, but they're also known for their creative cupcakes, small sweet treats as well as tea and champagne. What more could you ask for?!

Find out more here.

2. The Shop at Bluebird

This British concept store is not your typical luxury shopping department. Decked out in bright, natural light, greenery and rustic finishes, you'll feel like you've been transported to a quaint country-house rather than somewhere one would drop the bank. If high-end shopping isn't up your alley, they have a section for hipster magazines, books and unique items that will sit perfectly on your coffee table back at home. 

Find out more here.

3. Sketch

Sipping on pink sparkling in a pink room, indulging in unlimited high tea, a live band and doing your business inside an egg... if this isn't what dreams are made of, then we don't know what is. Combining food, drinks, music and art, Sketch London is the perfect place to pay homage to the time-honoured British tradition of afternoon tea, but in a different and quirky way.

Find out more here.

4. Oxford Street

While you get your shopping in at Oxford St, why not take a snap in the most famous street in London? Nothing screams London more than this, and something about those extravagant buildings and abundance of iconic red double deckers makes this such an aesthetic photo op. We know you want to.

Find out more here.

5. Covent Garden

Are you a floral fanatic? Well Londoners know how to do floral installations best, especially in Covent Garden. Installations are always changing by the season and occasion, so be sure to check out what they have installed when you're in town. And get some boutique shopping in around the area while you're at it because there are some adorable stores you might not be able to find back at home.

Find out more here.

6. Kew Gardens

This beautiful and peaceful botanic garden tucked away on the outskirts of London will make you feel like you're a character in a Jane Austen novel, with all its green acreage, tall, lush trees and scented flora. It's the perfect escape from the hustle and bustle of the city with Jillian's favourite part being the Victorian glasshouses for breathtaking scenery that will make your Instagram feed pop.
Find out more here.

7. Pachamama East

Join the brunch club and spend your Saturday morning indulging in Pachamama's extensive waffle menu. From savoury to sweet, their waffles will make you (and your Insta followers) drool as they're almost too pretty to eat! The hip Peruvian-inspired casual dining spot is crossed between elegant and shabby chic, infusing serious loft vibes and making it the perfect weekend date with the girls.

Find out more here.

8. Les Senteurs

If anyone knows how to do shop displays, it's London. This stunning facade can be found in the heart of Belgravia, alongside other beautiful cafes and boutiques in the area. Take a snap in front of their seasonally changing shop display before stepping inside to smell their rare and unique fragrances. 

Find out more here.

9. Foyles

Feeling inspired? Why not stop by one of London's biggest bookstores and pick yourself up one of our My BUCKETLIST journals! It's the perfect opportunity curate your own London bucket list with some of these items we've just shared with you, and not to be biased, but we think our journals will make a great addition to your Instagram feed while you're exploring away in London. 

Image by Hufton + CrowImage by Hufton + Crow

Find out more here. Alternatively, shop our My BUCKETLIST online.

10. Saint Aymes

Another one to add to the cute and pink cafe saga, is this pink blossom covered coffee shop and bakery situated in the quiet parts of Paddington. Decked out in florals not only on the outside, but on the inside too; this cafe is every Instagrammer's dream. Not to mention, their afternoon tea menu is super aesthetic as well!

We hope this list of Instagram spots will inspire you to make the most of your adventures in London, to tick off a few bucket list items and insert your amazing stories in our My BUCKETLIST journal while you're at it. Shop our journals here

All images by Jillian Sun unless stated otherwise


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