It’s still winter in Sydney. Hanna called me on Friday morning, she was packing for her trip to Barcelona (which is one of my favourite cities in the world). When I was reminiscing and telling her all the places she must not miss it felt like I was there again – walking down the LaRambla, looking at Gaudi’s work, and drinking sangria. I couldn’t help but smile for I knew how amazing her trip was going to be. But yes, I was green with envy. How much I would love to be there right now, swapping my overcoat for a summer dress, and the heater for a swim in the Mediterranean Sea… After covering the most important – ‘Barcelona’, our conversation moved onto business and the next steps we have to do for the book. By the end of this week we must design another four chapters. However, in order to do that we both laughed saying we need ‘inspiration’.
So what is inspiration? The dictionary details that it is ‘the process of being mentally stimulated to do or feel something, esp. to do something creative’. And where do you find it – ‘inspiration’? Unfortunately, we can’t buy it in a designers store or download it on an application. It’s one of those intangible feelings you have to discover and find yourself. Sometimes we may find it hard to find. Although my perspective is that it can be found everywhere and anywhere. It doesn’t matter where you are in the world, I think it’s just how you view whatever is in front of you. If we looked at the world as if we were just born and saw it for the first time we are bound to see something new and from a different perspective. Beauty is all around. x You never know what you can see or discover when you…
Go for a run…
Read the new issue of Vogue…
© Copyright Axel & Ash 2012. All Rights Reserved.
Sweet & Sour.
Pure & Greasy.
Warm & Cold.
I have been in Sweden for a month now. Working away from Ash. Missing Ash. Speaking with Ash as soon as I can. Her mornings are my nights. Her nights are my mornings. I am working here at a swedish tv-channel now for a month. Great times. Learning lots and get lots of new inspiration. And Sweden inspires me overall. The classic, pure, clean style. Not too much, not too little. Everywhere. Everything. It is all LAGOM.
So many options, and so many colours. Border – no border? B & W or colour? Full spread or half spread? So much to decide.
The design of the book has been one of my favourite parts of the entire process, because the research required is hours of looking at beautiful magazines and, immersing yourself in all the travel and photography books you can get your hot little hands on. This is my favourite past-time. However, the only problem is making decisions… I wish we could have all the layouts desire, but due to ‘consistency’ which unfortunately all human beings love to see (even if they don’t think they do – you do !) we have to stick a few… but the question is… which ones?
I have never been on an amazing race until now. On Saturday, I flew to Brisbane for my cousin’s engagement party. However, the party didn’t start until the afternoon, and I was arriving at Brisbane airport at 8am. Knowing I had some free time before the party, I printed off a list detailing the best ten bookstores in Brisbane. I wanted to explore and visit all the stores in the city and surrounding suburbs which potentially could stock our book when it’s ready. The only catch was I had to do this all before 3pm ! as that’s when I had to be back at my cousins house to get ready for the party.
Cider to finish… Cheers, Thank you Matt !
Just in time… Gorgeous cousin Courtenay & fiance Lincoln
Oh I love being home and hanging out with them. / Axel
Sunset @ Bronte
I woke up and saw one of the most beautiful sunrises I have ever seen in Bondi. The rest of the day was just as perfect. x
Talk too……… the animals.
Stay at……… a organic health retreat for a few months.
Buy……… a private jet so i could fly around to all my loved ones as I please.
Kiss……… George Clooney. Just because.
If you had a microphone to spread a message that everybody could hear in the would, what message would you spread? Axel & Ash are making amazing books where You Insert Your Story! Get the first one – “Insert your story” and Let it inspire you to take the leap, pack your bags, follow your heart and have a hell lot of fun!